Starfish Aquatics approached us looking for assistance to enhance the growth of their newly established swim school. Through carefully targeted online ad campaigns (both Google and Facebook), we were able to help them reach and exceed their growth targets. To further grow their business in the online space, we also created a brand new updated website and marketing strategy to ensure consistent growth into the future of the business.
As a relatively new business, Starfish was yet to map out its marketing strategy. We worked with them to develop a plan that aligned with the business' budget and objectives, emphasising the Starfish USP. The strategy was specifically designed for accelerated growth and improve brand recognition and has been executed across various platforms.
Website Design & Build.
We were tasked with building a brand new Starfish Aquatics website to reflect their state-of-the-art facilities and unmatched service. We created a website that is fully mobile-optimised and set-up for E-commerce. This website also streamlined lead generation, improving the overall UX and internal operational efficiency.
Digital Acquisition Ads.
We implemented and maintain a range of digital acquisitions ads on both Google and Facebook to create qualified leads for their business. A/B testing and ongoing optimisation ensures we're getting the best results for Starfish Aquatics.
Social Media Growth.
The setup and maintenance of paid and organic social media activities helped skyrocket Starfish Aquatics' Facebook following. We facilitated the creation and implementation of video content, blog posts, images and testimonials.
We optimised the Starfish Aquatic's Google My Business listing to create organic traffic onto their website. This further increased the amount of leads and new customers that came on board even in times of the year that would often be slower in this industry, ensuring no revenue loss during this time.
Social Media Management.
Utilising relevant and eye-catching content, we strategically schedule posts to Facebook at times and on days when Starfish Aquatic's audience are most likely to engage with these posts. We also post educational awareness content as this is an important part of this industry's focus. This strengthens the business' overall organic growth and performance.