PRE Drive
Client overview.
Pete approached Magner Marketing, asking for a hand setting up his new business. He had a business name and a service offering but not a lot else. We created a logo for Pete, setup his website and helped him with his business cards and car wrapping. Together, we also setup and optimised a Google My Business listing. Pete now has a digital presence and is taking regular bookings for his driving school.
Logo Design.
We worked with Pete to bring his business and logo to life. We wanted to go for a design that looked inviting and professional. The usage of the 'P' plate gives Pete that point of difference, allowing his business to stand out above all the other driving school that overuse the 'L' plate. We created versions that could be used on light or dark backgrounds.
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Website Design & Build.
Next up was the website. We wanted to expand on the design and positioning established by the logo to deliver a modern, easy to use and professional website that was able to allow online bookings. Pete's target market ranges from teenagers just getting their license, right through to retirees who are looking to renew their licence, so the goal was to make the navigation and bookings as user-friendly as possible.
Business Cards.
Business cards are an important part of any business set-up. Most business cards get overlooked and filed away in the bottom drawer, so we wanted to create something that was bold but professional. The choice of colours align with Pete's brand and establishes a sense of prestige.
Car Wrap.
As a driving school, branding on Pete's vehicles was essential. Again, Pete has positioned himself as a premium driving school that caters for all experience levels. The logo has been utilised in different shades to compliment the colour scheme of his 4-wheeled fleet. We created and supplied the necessary logo files to facilitate the printing of the wraps.
