Marketing Strategy

As a relatively new business, Starfish was yet to map out its marketing strategy. We worked with them to develop a plan that aligned with the business' budget and objectives, emphasising the Starfish USP. The strategy was specifically designed for accelerated growth and improve brand recognition and has been executed across various platforms.

Website Design & Build

We were tasked with building a brand new Starfish Aquatics website to reflect their state-of-the-art facilities and unmatched service. We created a website that is fully mobile-optimised and set-up for E-commerce. This website also streamlined lead generation, improving the overall UX and internal operational efficiency.

Digital Acquisition Ads

We implemented and maintain a range of digital acquisitions ads on both Google and Facebook to create qualified leads for Starfish. A/B testing and ongoing optimisation ensures we're getting the best results for Starfish Aquatics. We utilise a number of tracking tools which allows us to measure the cost per lead and therefore, the return generated by the ads.

Digital Presence

As a local business, there is an enormous opportunity to dominate organic listings on Search Engine Results Pages. We optimised Starfish Aquatics's Google My Business Listing, published content and deployed a review strategy, significantly improving their organic rankings.

Social Media Management

Utilising relevant and eye-catching content, we strategically schedule posts to Facebook at times and on days when Starfish Aquatics' audience are most likely to engage with these posts. We also post educational awareness content as this is an important part of this industry's focus. This strengthens the business' overall organic growth and performance.